Cloud Storage Trends You Should Have on Your Radar

Cloud Storage Trends You Should Have on Your Radar

The cloud storage market has grown exponentially over the past decade. Businesses of all sizes have noted the value, efficiency and elasticity of the cloud. So much so that it continues to grow at an astounding rate. IDC has estimated the storage market reached $31.1 billion last year and will rise by almost 8% again this last year. 

The demand for cloud services clearly isn’t going away. This made us think, what’s next for this blossoming industry? What are the trends and patterns that SMBs should know about? 

Let’s take a look below. 

What is cloud storage, and why should I use it? 

Before we move on to the industry trends, we’ll first give a quick recap on what cloud storage is. Essentially, cloud storage enables your business to save data in an off-site, remote server, which you can access either via the internet or a private network – depending on whether or not the storage is public or private. 

Your cloud provider – guys like Amazon and Microsoft – manage the server infrastructure for you, giving you one less thing to worry about.

Using cloud storage is much more cost-effective than maintaining a storage area network (SAN) on-site for many businesses. SANs can be tricky to manage and update and are also expensive. By contrast, the cloud is super flexible, enabling you to scale resources up and down as you need them. You also don’t have to pay for any expensive hardware – you just pay for using the cloud storage service. 

There’s a lot to love about cloud storage. As with all innovative solutions, cloud providers constantly evolve their offerings, making cloud storage more valuable and efficient for their customers. So, here are the trends to be aware of this year. 

The ransomware plague makes storage vendors up their game 

Ransomware is a type of malicious software that encrypts your data. Only the hacker who launched the ransomware has the ‘key’ that will decrypt it, and they’ll ask you to pay a ransom in order to do so. Ransomware is becoming increasingly common due to the rise of ransomware-as-a-service, where hackers can buy ready to launch ransomware packages from the Dark Web. 

If ransomware gets into your cloud storage, it spells big trouble for your business. This is why having backups is so important. However, storage vendors are also upping their fight against ransomware. We’re seeing more and more providers include anti-ransomware scanning in their solutions by default, which will help protect their clients against these attacks. 

Let us know if you’d like support checking if your provider protects you from ransomware. We can help you find the most cost-effective and secure cloud storage for your business. 

Automation simplifies cloud storage for SMBs 

Over the past few years, cloud providers have released a host of tools that help with everything from managing cloud storage to monitoring costs. These tools use artificial intelligence (AI) and automation to take over tasks that would usually be performed by your IT administrator or IT services provider.

It’s worth noting that these tools often come at an extra cost, but they can be convenient for keeping track of how much storage you’re using and where your data is saved. The best tools, from our view, are the cost monitoring tools, which can help you keep your spending to a specific limit. 

Cloud vendors drive sustainable change 

Sustainability has become a huge buzzword in recent years. Whether you’re a consumer or a business, you can do your part to look after the environment. However, it’s the big tech players that cause the most harm. Amazon, for example, emitted 60.64 million metric tons of carbon dioxide in 2020. This is a huge carbon footprint – more than what the country Ireland emits in a whole year!

The good news is that the big tech guys are taking steps to make their solutions more sustainable, which will benefit your business, as you can use their services with confidence.

For example, Microsoft has committed to becoming carbon negative by 2030, while Amazon is aiming for 2040. We can expect to hear more about these initiatives in the coming months.

Meanwhile, if you’re concerned about the sustainability of your IT operations, let us know. We can help you choose the most environmentally-friendly solutions while ensuring employee productivity. 

Ready to harness the power of cloud storage in your business? 

We understand that choosing the right cloud storage provider can be challenging for businesses, so we’re here to help. GKM2 can help your business choose the best cloud service provider for your needs. We can even manage your cloud storage for you, so you can focus on running your business – not tech! 

Contact us today to learn more. Call +61 2 9161 7171 or reach out online.